“Data shows that between 30% and 40% of search results show local packs,” Joy said. Joy Hawkins, owner of local SEO agency Sterling Sky, feels that in order to compete in search engines, every local business must have a Google Business Profile. A Google Business Profile can help customers find your business through Search, Maps, and Shopping. But if no one can find you online, it’ll be hard to expand your reach and get new customers.
You can have the best retail store in the world one that provides a unique experience for your customers. Why you need a Google Business Profile Increased visibility across Google
Amy has seen dramatic increases in lead volume and calls after optimizing a Google Business Profile, citing one client that experienced an 800% increase in leads. “A Google Business Profile gives a quick snapshot into the business, such as your hours, products, or services, that can influence whether a customer visits your store or buys online,” she explains. It’s critical that a local business uses every available channel to appear through Google products. Research shows that 84% of people use Google three times per day or more. “Customers are dependent on Google today and use search functions multiple times per day,” she says. Through her experience, she’s learned that Google Business Profiles are a strategic channel for getting new customers, beyond the standard website. Verified businesses on Google are twice as likely to be considered reputable.Īmy Falcione, a small business SEO consultant, has particular expertise in creating and optimizing Google Business Profiles. It helps customers discover the products and services you provide, find your store, and contact you. Small business owners with physical stores can build a Business Profile to help people find their store locations easier.
Google my business how to#
How to manage your Google Business Profile.How to set up a Google Business Profile.
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